Updated: Apr 25
Choose colors that complement
Unless you’re working within a brand identity that has an existing color palette, you’ll need to create a color scheme for your design. Color is often one of the last things people think about when they’re designing, and as a result it can be added as an afterthought. However, color has the capacity to be the most impactful element of your design and is remarkable in its ability to give a design a distinctive personality and mood.
As well as having some awareness of basic color pyschology, the main thing you need to be aware of when applying color to your design is that some colors work really well together…and some do not. Clashing colors might make a statement but they’re incredibly difficult to pull off. When colors clash, they stress the eye, and can make elements on your page either difficult to read or retreat into the background.
Complementary colors will not only have a calming effect on the eye, but make the viewer much more receptive to your design. Here are three ways you can combine colors well:
Choose colors that are tonally similar, such as a palette of blue tones or a palette of red tones.
Choose colors that sit opposite each other on the spectrum
Choose colors that are either warm (such as reds, oranges, yellows and pinks) or cool (blues and greens) to use a wide range of colors without the risk of clashing.